Benefits of an outsourced marketing professional

Small to medium-sized businesses (SMEs) face a variety of challenges. One such challenge is marketing their products and services effectively which can include tasks such as creating content, managing social media accounts, running advertising campaigns, and conducting market research. Many businesses struggle with limited resources, a lack of marketing expertise, and staying up-to-date with the latest marketing trends and technologies. This is where an outsourced marketing consultant can be a game-changer.

Reduced costs

One of the most significant benefits of outsourcing to a freelance marketing professional is reduced costs. Hiring an in-house marketing team could include a marketing director, a graphic designer, a content writer, and a social media manager which comes with a heightened responsibility and high cost to the business. Outsourcing marketing and social media management allows businesses to pay only for the services they need when they need them allowing for an opportunity to save money on salaries, benefits, and training costs.

Targeted one-to-one attention

Freelance marketing consultants should ensure that they build a relationship with their clients very quickly and become familiar with their business and marketing objectives. This personalised attention ensures that all marketing efforts are tailored to meet the specific needs of the business. The best outcome would be for the chosen individual to become an extension of the team unless the relationship is on a project-by-project basis. 

A different way of thinking

A freelance marketing consultant can offer a fresh perspective on marketing strategies and provide a new way of thinking. Companies can unknowingly become stuck in their ways and fail to innovate their marketing techniques. A freelance marketing consultant can offer a different viewpoint, bringing new ideas and strategies to the table because of the variety of companies and industries they have worked with. Having a fresh pair of eyes, and looking in on the business could be a company's ticket to success and growth. 

Multiple sector experience

As mentioned above, companies that work with freelance marketing professionals will gain access to a wealth of experience from a variety of sectors. This experience can be invaluable in helping a business to stay ahead of the competition and achieve its marketing objectives. 

This blog's aim was to look at some of the benefits of outsourcing the marketing function to someone just like me!  If you are an SME struggling under the pressure of wearing all hats, get in touch to discuss how I can support your business.